Hassan Sadiq is the chairman of WRLD, which is global, collaborative effort to build a more intelligent representation of the world. Our platform makes it easier to make informed decision on consequential problem spaces by providing a human layer of understanding to them. We’re helping our partners solve problems like game engineers do, valuing quality, performance and engagement Here some thoughts from Hassan Sadiq WRLD colleague Faizaan Ghauri about maps.
Faizaan Ghauri wants maps to be a lot less like old, crunchy scrolls and a lot more like the city itself. He wants a living, breathing map. He thinks navigation should be fun. Ghauri is the head of the 3D mapping platform WRLD, formerly known as eeGeo. WRLD’s maps of the globe are accurate, comprehensive, and even go indoors. They also look a lot like a video game.
That’s by design, Ghauri says. “It’s inherently a lot more engaging than your typical Google or Apple Maps,” he says of the platform. According to Ghauri, his data shows users spend three times longer on WRLD maps then on their more respectable competitors. WRLD’s platform allows mapping for web browsers and mobile, as well as augmented and virtual reality. Ghauri, whose background is in the video game industry, thinks that more and more people will be moving toward these latter mind-bending technology in the future — and taking their maps with them.
Right now, the majority of WRLD’s maps are used by private companies. While numerous mapping companies have experimented with indoor mapping, most require that those maps become public. WRLD allows companies to choose whether they want their maps to be public or private. That allows for transportation hubs to be mapped from the inside out and shared with everyone. But mostly it means that a company can map its assets. WRLD hopes that he can connect game developers with his true-to-life 3D maps to make immersive experiences like Pokémon Go available everywhere. This could be an advantage to gaming, but also to museums, tour companies, and more.
There’s also the potential to use these maps to enhance the driving experience. While Apple, Google, and other mapping apps can get you from point A to point B, Ghauri thinks WRLD should be able to do that and make the experience more fun. The app shows you where you are and lets you search for where else you might go. But for those looking forward to a future of autonomous cars that make mornings leisurely, the setup looks pretty sweet.
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